INSIGHT

For years, financial advisors have touted their ability to help clients maximize their wealth. Through vigilant economic analysis, careful investment selection, and timely allocation shifts, advisors looked to add value to their clients’ portfolios and generate excess returns. Traditionally, advisors were money managers first and financial counselors second. A recent study conducted by Morningstar confirms what many of us in the industry already know to be true, clients value personalized advice much higher than portfolio return.