Blue Bell Private Wealth Management


What is your Risk Profile?

Risk management plays a significant role in investing. Proper risk management should lead to portfolio construction that is based on the investor’s unique personal profile.

What is your Risk Profile?

Risk management plays a significant role in investing. Proper risk management should lead to portfolio construction that is based on the investor’s unique personal profile.

When a person’s investment portfolio is not in line with their risk profile, they are more likely to make mistakes that will negatively affect their financial goals.

Every investor, no matter their stage in life, has their own risk profile. But what is a risk profile? This is an evaluation that is made up of the following:

  1. Risk Capacity
  2. Risk Attitude or risk perception

Let us investigate these areas of risk in more detail.

Risk Capacity

Risk Capacity is the amount of risk a person CAN assume. This has nothing to do with thoughts or feelings about risk but is a more measurable answer that is revealed through financial planning. Risk capacity is measured using the following criteria:

  1. Time horizon
    1. How long does an investor have?
    2. The longer the time horizon, the more risk a person can assume
  2. Need for income
    1. A higher need for income is going to reduce the amount of a risk a person can take
  3. Availability of other assets
    1. The more assets one possesses typically allows an individual to be able to take more risk

In the financial planning world, this is also called goal-based planning. This process leads planners to discover what an individual has and what they need to determine their risk capacity. Below is an example of two different people with different capacities for risk.


Person 1: John Smith

  1. John needs income in 15 years.
  2. He expects to need $15,000 a year in income.
  3. His future portfolio is projected to be $1,500,000.

John has a high capacity for risk because he has a long-time horizon and low income needs relative to assets.

Person 2: Betty Burton

  1. Betty has immediate income needs of $65,000.
  2. Betty has a portfolio of $1,000,000.

Betty has a low capacity for risk because she has a short time horizon and high income needs relative to asset levels.

Risk Attitude/Perception

While risk capacity measures how much risk a person CAN take, risk attitude is a measure of how much risk a person WANTS to take. Risk attitude is more difficult to measure as it is more of a feeling  than quantitative data like time horizon or income needs.

Everyone has a different attitude towards risk, and it is usually best determined through conversations and questionnaires. Typically, these questions throw out hypothetical scenarios to measure how you would react.

Example: If the market were to fall 10% would you:

  1. Do nothing
  2. Sell
  3. Buy more

A risk attitude establishes the upper limit on the amount of risk a person is willing to accept.

The problem with measuring risk attitude is where the word “perception” comes into play, in that every person perceives risk differently at different points in time. The reality is that risk attitude is a moving target.

This stems from many of the known behavioral biases humans develop around finances. Biases like:

  1. Availability
  2. Overconfidence
  3. Loss Aversion
  4. Recency bias

This moving target can be seen in how people react during both bull and bear markets. Typically, when markets continue to move up or down, people’s perception of risk changes as well. Their risk attitude is the same, but how they perceive it is not.

Therefore, managing one’s risk attitude must be done both upfront and continually, like the financial planning process.


Risk capacity determines how much risk a client can afford to take, or needs to take, to achieve goals.

Risk attitude establishes the upper limit on the amount of acceptable risk.

Risk perception monitors how a person’s attitude changes towards risk in any given situation.

All three of these must be used together when building a risk profile. This risk profile should then be used to govern how a portfolio is invested.

At Blue Bell Wealth Management, we work closely with our clients to understand their unique risk profile. We then use this to build a customized portfolio and monitor it on an ongoing basis. Contact us if you need help in determining your risk profile.





Access your personal financial planning home page. Your homepage allows you to organize, store, and monitor all your personal financial information, including access to all of your accounts, credit cards, mortgages, insurance, and investments from a wide range of sources.

Access your account information, Blue Bell quarterly reports and commentary as well as Schwab statements and tax documents.

Charles Schwab

Access your account information, statements and tax documents.



As a client of Blue Bell Private Wealth Management, LLC (“Company”), by selecting the “I Agree” button, I elect to participate in the password-protected access portion of Company Internet web site.  I understand that my participation will allow me to review certain investment-related information published by Company and unaffiliated third parties.  This password-protected access is made available to clients of Company free of charge.  This authorization shall continue until canceled in writing.

I understand that the password-protected section is a secure web site intended only to allow a client access to information relative to his/her/its specific account.  I also understand that I will be assigned an individual password.  I agree not to share my password with any other person. I hereby release and hold Company harmless from any adverse consequences relative to any failure by me to keep the identity of my password secure.